WTF is influencer marketing?


To reach difficult demographics, sometimes the only way to go is to tap into a network of individuals who have the trust, or the admiration, of the target consumers.

But, as always, the waters are murky. The complexity of platforms and networks has spawned an industry devoted to connecting brands with the the talent they need to get the word out. But who should brands hire? Where should they engage? How should they measure success?

Stop spinning. WTF is here to help.

In this guide you’ll learn:

  • How much brands are spending on key influencers based on audience size and engagement
  • How advertisers are finding the influencers that will best represent their product
  • Which regulations and legal loopholes are complicating the space

And, as always, much more. Get the guide now to demystify the influencer economy today.

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