Due to increasing restrictions from browsers like Safari and Chrome, third-party cookies have become less accessible, this trend is only going to accelerate. Inevitably, publishers will have an increasingly hard time identifying visitors, and their ability to monetize their sites programmatically could suffer.

But amidst all the hand-wringing over these developments, one crucial fact has been overlooked: Publishers now have new tools at their fingertips to track on-site behavior. In fact, they have more opportunities to improve overall performance for advertisers than ever before.

Join Steve Francolla, head of global publisher strategy at LiveRamp, and Jeff Sutton, vice president of ad tech and programmatic at Advance Local, on Wednesday, November 13th at 1-2pm EST as they explore the following topics in this webinar:

 

  • Maintaining CPM revenue and reducing volatility over time
  • Growing revenue from first-party data with a comprehensive authentication strategy
  • Accessing privacy-first solutions to build better experiences for your audiences

 

Note: By entering your information you agree to be contacted by Digiday and its partners.

Due to increasing restrictions from browsers like Safari and Chrome, third-party cookies have become less accessible, this trend is only going to accelerate. Inevitably, publishers will have an increasingly hard time identifying visitors, and their ability to monetize their sites programmatically could suffer.

But amidst all the hand-wringing over these developments, one crucial fact has been overlooked: Publishers now have new tools at their fingertips to track on-site behavior. In fact, they have more opportunities to improve overall performance for advertisers than ever before.

Join Steve Francolla, head of global publisher strategy at LiveRamp, and Jeff Sutton, vice president of ad tech and programmatic at Advance Local, on Wednesday, November 13th at 1-2pm EST as they explore the following topics in this webinar:

 

  • Maintaining CPM revenue and reducing volatility over time
  • Growing revenue from first-party data with a comprehensive authentication strategy
  • Accessing privacy-first solutions to build better experiences for your audiences

 

Note: By entering your information you agree to be contacted by Digiday and its partners.