Due to increasing restrictions from browsers like Safari and Chrome, third-party cookies have become less accessible, and it’s likely this trend will only increase over time. As such, publishers will continue to have a harder time identifying visitors, and their ability to monetize their sites programmatically may suffer. On the other hand, publishers now have new tools to track on-site behavior, providing them more opportunities to improve overall performance for advertisers.

 

Join Steve Francolla, head of global publisher strategy at Liveramp, and Jeff Sutton, Vice President at Ad Tech and Programmatic, on Wednesday, November 13th at 1-2pm EST as they explore the following topics in this webinar:

 

  • Maintaining CPM revenue and reducing volatility over time
  • Growing revenue from first-party data with a comprehensive authentication strategy
  • Accessing privacy-first solutions to build better experiences for your audiences

 

Note: By entering your information you agree to be contacted by Digiday and its partners.

Due to increasing restrictions from browsers like Safari and Chrome, third-party cookies have become less accessible, and it’s likely this trend will only increase over time. As such, publishers will continue to have a harder time identifying visitors, and their ability to monetize their sites programmatically may suffer. On the other hand, publishers now have new tools to track on-site behavior, providing them more opportunities to improve overall performance for advertisers.

Join Steve Francolla, head of global publisher strategy at Liveramp, and Jeff Sutton, Vice President at Ad Tech and Programmatic, on Wednesday, November 13th at 1-2pm EST as they explore the following topics in this webinar:

  • Maintaining CPM revenue and reducing volatility over time
  • Growing revenue from first-party data with a comprehensive authentication strategy
  • Accessing privacy-first solutions to build better experiences for your audiences

Note: By entering your information you agree to be contacted by Digiday and its partners.