The next era of programmatic buying is being ushered in, and supply path optimisation (SPO) is at the forefront of this dialogue. Advertisers and agencies are beginning to assess the value of their technology partners — and are optimising supply paths to ensure that every bit of budget spent has an impact.

Join Emma Newman, chief revenue officer at PubMatic and Mindi Chahal, head of content, Europe at Digiday Media on November 26th at 12pm GMT as they discuss:

  • New research into where UK buyers are in their SPO journey
  • Insight into how buyers are approaching SPO
  • The biggest benefits and concerns around optimisation
  • How SPO impacts UK buyers’ SSP relationships
  • SPO’s impact on publishers
  • How you can put SPO into action today

 

Note: By entering your information you agree to be contacted by Digiday and its partners.

The next era of programmatic buying is being ushered in, and supply path optimisation (SPO) is at the forefront of this dialogue. Advertisers and agencies are beginning to assess the value of their technology partners — and are optimising supply paths to ensure that every bit of budget spent has an impact.

Join Emma Newman, chief revenue officer at PubMatic and Mindi Chahal, head of content, Europe at Digiday Media on November 26th at 12pm GMT as they discuss:

New research into where UK buyers are in their SPO journey
Insight into how buyers are approaching SPO
The biggest benefits and concerns around optimisation
How SPO impacts UK buyers’ SSP relationships
SPO’s impact on publishers
How you can put SPO into action today

 

Note: By entering your information you agree to be contacted by Digiday and its partners.