For an industry as big and diverse as video, it should come as no surprise that it has a vocabulary that may prove difficult for the average person to understand. Why am I watching linear TV and why is that hard to get in an OTT environment? Fret not, normal person.

 

From the editors at Digiday: enjoy this handy, comprehensive (and constantly updating) glossary of the most-used terms and acronyms in the video business.  And next time you’re at an industry event or speaking with a media or advertising executive, your eyes won’t glaze over when they complain about the need for stricter viewability standards from the MRC.

By downloading this guide, you are allowing Digiday to store and use your data to keep you up to date on top stories, events and other programs. As stated in our privacy policy, we won’t share your data unless you explicitly provide permission.

From the editors at Digiday: enjoy this handy, comprehensive (and constantly updating) glossary of the most-used terms and acronyms in the video business.  And next time you’re at an industry event or speaking with a media or advertising executive, your eyes won’t glaze over when they complain about the need for stricter viewability standards from the MRC.

By downloading this guide, you are allowing Digiday to store and use your data to keep you up to date on top stories, events and other programs. As stated in our privacy policy, we won’t share your data unless you explicitly provide permission.