Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
It’s Hard to Tell Who Your Real Friends Are: Although marketers are flocking to social media to create and extend brand awareness, forge relationships and initiate conversations with consumers, there may be a hitch in the rush to connect to customers: According to new research from eMarketer, it’s hard to figure out if you’re doing it right. In fact, the new research suggests that only 27 percent of marketers believe that there is an effective way to measure the effects of social media. eMarketer— Anne Sherber @annesherber
SOPA on Vacation: Congress will continue debating SOPA on December 21 as the national debate rages on. Both sides claim that the Web will either implode from the weight of bloodthirsty internet pirates intent on bleeding legitimate content creators dry, or semi-fascists will end creativity forever. Neither side is right. Website owners need to be more careful about alliances- because it isn’t just copyright infringement that content pirates support. There’s an entire network of online nastiness, ranging from identity theft to unsavory porn that can hide beneath the seemingly victim-less crimes that pirate sites sometimes fund. On the other hand, giving Congress or any other body the ability to put the heat on sites that are interpreted as “supporting” piracy, with little oversight, is a mistake. The government has a pretty lousy track record in monitoring financial or online goings-on. It is doubtful that they will do much better with SOPA. –Carla Rover @carlarover PC Mag
Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
NBC News, Remezcla drive site traffic through search and social
Remezcla has seen 48% of its Gen Z audience reach the site through search, and for NBC News, Snapchat has become a top-five traffic driver in the last few months.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
How A+E Networks cross-promotes podcasts to improve discovery
A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships.
Why IMAX is acquiring AI-driven video company SSIMWAVE
The acquired company provides media and entertainment companies with AI-driven video quality solutions to help minimize image quality issues on streaming services.