Will AOL Put Patch Out of its Misery?
Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
It’s Hard to Tell Who Your Real Friends Are: Although marketers are flocking to social media to create and extend brand awareness, forge relationships and initiate conversations with consumers, there may be a hitch in the rush to connect to customers: According to new research from eMarketer, it’s hard to figure out if you’re doing it right. In fact, the new research suggests that only 27 percent of marketers believe that there is an effective way to measure the effects of social media. eMarketer— Anne Sherber @annesherber
SOPA on Vacation: Congress will continue debating SOPA on December 21 as the national debate rages on. Both sides claim that the Web will either implode from the weight of bloodthirsty internet pirates intent on bleeding legitimate content creators dry, or semi-fascists will end creativity forever. Neither side is right. Website owners need to be more careful about alliances- because it isn’t just copyright infringement that content pirates support. There’s an entire network of online nastiness, ranging from identity theft to unsavory porn that can hide beneath the seemingly victim-less crimes that pirate sites sometimes fund. On the other hand, giving Congress or any other body the ability to put the heat on sites that are interpreted as “supporting” piracy, with little oversight, is a mistake. The government has a pretty lousy track record in monitoring financial or online goings-on. It is doubtful that they will do much better with SOPA. –Carla Rover @carlarover PC Mag
With many employees wary, company leaders prepare their return-to-office coronavirus vaccine policies
Employee skepticism around vaccines remains, despite reassurances by company leaders that they will offer a safe workplace.
Media Buying Briefing: Is Super Bowl LV on third and long, trailing in the game?
As it has with almost everything in our lives, the coronavirus pandemic has affected this national — actually international — media event.
‘An ordinary course of business’: Why agency holding groups could be the next arbitrage target for private equity investors
These are businesses P.E. investors can buy relatively cheaply and then, after a transition of intense cash flow and margin improvement, sell up.
SponsoredFour big connections every connected TV buyer needs to start making
Streaming is how the world watches, and marketers and media buyers have responded aggressively, shifting budgets to follow consumers to smart TV platforms, where most of that viewing happens. An IAB study shows that 59 percent of buyers are boosting their CTV budgets this year. Our own data shows that 84 percent of Samsung Smart […]
‘On a learning curve here’: E-commerce platforms still struggling with hateful listings
E-commerce platforms face backlash for a few bad actors among thousands of new listings each day.
‘Always on trauma machine’: Social media managers grapple with burnout, leaving the industry
Long hours, low pay, endless hateful comments and today’s starkly polarized political climate is adding fuel to the fire, according to social media managers.