Why Social TV Will Extend the Reach of Shows
This is the last installment of a three-part series focused on the rise of social TV. The first story dealt with how social will change consumer viewing decisions and the next addressed social’s role in the content experience.
Eyeview becomes the latest ad tech casualty
Eyeview, which raised around $80 million in funding, told its 100 employees the company would shut.
Video: WTF is Apple’s privacy update?
Digiday senior reporter Tim Peterson breaks down Apple's new privacy update.
Online music videos get official age ratings in UK, the US could be next
Online music videos will now receive age ratings in the same way films do in the U.K. as part of a government-led pilot. The Department of Culture Media and Sport has brought together U.K. record labels, Sony, Universal and Warner Music, along with platforms YouTube and Vevo, ratings body BBFC and record label trade body BPI to crack down on the amount of unsuitable music content seen by children online.
SponsoredIdentity solution fatigue is setting in: How to keep moving
By Kristina Prokop, CEO and co-founder, Eyeota As we move deeper into 2021, the desperate search for identity solutions that can smooth marketing organizations’ transitions to a cookieless world is reaching a fever pitch. There’s no shortage of new identifiers and identity technologies vying for attention — and that’s a big part of the problem. […]
Content marketers share their biggest mistakes and failures
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop what to share their biggest mistakes. Hasbro's Tina Walsh likened a failed call for user-generated content to "throwing a party and no one comes." Sonic's Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there.
Throwback Thursday: Nike ads just did it
The words "Nike" and "advertising" are as likely to evoke super-star athletes -- from Michael Jordan to Tiger Woods -- as they are inspirational paeans to striving and sweating. But a look back at classic Nike ads this throwback Thursday reveals a few surprises. "Just do it," one of the all-time classic slogans, is as core to the Nike brand as the shoe itself. But the tag, created by Wieden+Kennedy co-founder Dan Wieden, didn't hit the air until 1988. Featuring a real-life octogenarian marathoner, the spot was completely celeb-free.