Throwback Thursday video: How AOL urged America online
As the 1990s dawned, so, too, did the Internet era. The totems of the new age were the dial-up signal and the ubiquitous AOL CD. In February 1991, AOL for DOS was launched using a GeoWorks interface, followed a year later by AOL for Windows. Toward the end of the decade, its subscriber base swelled to the 10 million mark. In 1998, the film “You’ve Got Mail” confirmed AOL’s iconic e-mail greeting’s status as a cultural touchstone.
For the first time, it seemed as if just about anything and everything was at our fingertips. Owning your own email address was a novelty, and real-time chats were thrilling. Social currency was measured by how many friends you had on Instant Messenger. AOL may be more of an advertising technology company today, but for Throwback Thursday, we’re celebrating the ads that helped fuel America Online’s race down the information superhighway.
Eyeview becomes the latest ad tech casualty
Eyeview, which raised around $80 million in funding, told its 100 employees the company would shut.
Video: WTF is Apple’s privacy update?
Digiday senior reporter Tim Peterson breaks down Apple's new privacy update.
Online music videos get official age ratings in UK, the US could be next
Online music videos will now receive age ratings in the same way films do in the U.K. as part of a government-led pilot. The Department of Culture Media and Sport has brought together U.K. record labels, Sony, Universal and Warner Music, along with platforms YouTube and Vevo, ratings body BBFC and record label trade body BPI to crack down on the amount of unsuitable music content seen by children online.
SponsoredHow advertisers can tell the difference between banner blindness and ad-aware consumers
Aditya Padhye, general manager, Trestle at eyeo Advertising is part and parcel of daily life –– from billboards in the street to smartphone apps, its presence is unavoidable. While some advertising strikes a chord with people, there are certain ads that have the opposite effect. Increasing internet usage among all demographics, higher demand for sales […]
Content marketers share their biggest mistakes and failures
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop what to share their biggest mistakes. Hasbro's Tina Walsh likened a failed call for user-generated content to "throwing a party and no one comes." Sonic's Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there.
Throwback Thursday: Nike ads just did it
The words "Nike" and "advertising" are as likely to evoke super-star athletes -- from Michael Jordan to Tiger Woods -- as they are inspirational paeans to striving and sweating. But a look back at classic Nike ads this throwback Thursday reveals a few surprises. "Just do it," one of the all-time classic slogans, is as core to the Nike brand as the shoe itself. But the tag, created by Wieden+Kennedy co-founder Dan Wieden, didn't hit the air until 1988. Featuring a real-life octogenarian marathoner, the spot was completely celeb-free.