Reading List: The Puzzling Value of a Like
Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Maybe Just a Touch of Cord Cutting?: Comcast shed 165,000 video customers last quarter. Is that good or bad? Per Bloomberg, that number is actually less than projected. Comcast was supposed to lose 191,000. And it’s the fourth consecutive quarter that Comcast improved its numbers from the previous year. Thus, while nobody wants to lose any cable customers, 165,000 doesn’t seem like the start of a mass exodus of TV fans to Hulu, Netflix or whatever over-the-top service the TV industry has fear-mongered about. More likely, as reported in a New York Times piece earlier this week, Comcast’s losses are probably more economy driven than anything else. And when a company is weathering the current downturn by increasing revenue by 51 percent to $14.3 billion, cord-cutting panic hardly seems appropriate. Bloomberg — Mike Shields @digitalshields
NYT is Just Fine, Thank You: The New York Times’ paywall didn’t actually kill its digital future. The company is reporting that its circulation has tripled since it introduced in the spring. Although the slow death of print isn’t news, the fact that big-name content brands like the NYT and the WSJ are able to get consumers to pay for content that they are used to accessing for free may be a comfort for publishers debating the paywall leap. NYT –Carla Rover @carlarover
Taking Aim at P&A Budgets: Studio-marketing departments all over Hollywood are diving head first into the largely free social space and, increasingly, are sidestepping paid media to get there. Just last January Paramount spent more than $3 million for a “Transformers 3” Superbowl ad. The ad generated more than 37,000 tweets. But last month Disney chose to take its “Avengers” trailer directly to its Facebook fans, which resulted in more than 60,000 tweets. The move could be the beginning of a sea change for movie marketing. Business Insider— Anne Sherber @annesherber
Future PLC CRO on how its proprietary ‘secret weapon’ can help shoppers amid upcoming chaotic holiday season
Webby is "confident" the company will bring in more e-commerce revenue for its affiliate partners this year than the nearly $1 billion in sales in 2020.
Member ExclusiveMedia Briefing: How sportsbooks are placing bigger bets on sports media outlets
In this week's Media Briefing, media editor Kayleigh Barber looks at how sports betting companies are pushing more money to publishers.
As the FTC takes aim at tech giants, the regulator just lost key tech and data privacy leaders
The FTC has just nine technologists, and three recent departures could stymie its hiring goals.
SponsoredHow advertisers are navigating advanced TV and premium video convergence
Nicole Schumacher, vice president of product marketing, Xandr Advertisers have a number of priorities and considerations as premium video content for viewers evolves. Media types are converging as audience behaviors diverge, adding nuance and complexity to each phase of campaign workflows. It’s the age of innovation for all types of video advertising, including convergence — […]
Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative
The media agency network's brand purpose initiative hits on misinformation, fraud, ethics and DE&I issues; it's also the first agency signed up to Disney's new clean-room offering.
Member ExclusiveCase Study: How Dentsu is pushing advertisers to embrace brand integrity
After 2020, brands got serious about brand safety, taking steps to ensure media placements weren't appearing alongside harmful content. At Digiday's Media Buying Summit, Dentsu's Brand Safety team talks about what it'll take to create industry wide media buying standards.