Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Adobe Surrenders to HTML5: Much to Adobe’s annoyance, Apple has refused to build Flash compatibility into its mobile and tablet devices, opting instead to promote the uptake of HTML5 as an alternative to the rich-media plug-in. Having originally pledged to continue development of the product nonetheless — for use on platforms such as Google’s Android OS, for example — Adobe today announced it’s reversing that decision and said that HTML5 is “the best solution for creating and deploying content in the browser across mobile platforms.” That admission will likely accelerate the development of HTML5-based technologies further, particularly in the mobile arena. Wired — Jack Marshall @JackMarshall
Netflix, Please Sell Ads: On Tuesday at Digiday’s Digital Video conference, Universal McCann’s Elizabeth Firth, when asked about Netflix, said, “Please let us buy ads on your service.” Yet Netflix to date has stubbornly resisted becoming an ad-supported company. According to LiveRail CEO Mark Trefgarne, in a column for Ad Age, advertising could represent a major revenue opportunity, while also helping to calm the masses still angry by some of Netflix’s recent missteps (price hikes, Qwikster). Trefgarne echoes Firth’s sentiment — that brands would love to be able to buy Netflix’s huge audience — one that is watching content on three screens. That’s a rare opportunity for a media buyer. And ad revenue would certainly help fund more series like the upcoming “House of Cards.” But the big question left unanswered by Firth and Trefgarne is, how does a free, ad-supported Netflix offering not eat into the company’s existing subscription businesses, which customers are already steaming over?
Ad Age— Mike Shields @digitalshields
Groupon Slow to Pay Up: The hits just keep on coming. Questionable accounting forced Groupon to revise its IPO last summer when it was discovered that the company had confused “gross” with “net.” Now the Wall Street Journal is reporting that competitors are coming after the newly flush coupon distributor because it can take more than 60 days for Groupon to give merchants all the money it owes. And part of Groupon’s business model depends on the float that it enjoys between the time that it collects money from consumers for a deal and when it sends money to merchants for that deal. When consumers redeem their coupons, merchants have to cover the costs of goods and services being discounted. Groupon currently pays merchants in three installments over the course of two months. LivingSocial has been making inroads by paying in full within 15 days. As LivingSocial closes in on its own IPO, it will be interesting to see if it can tempt merchants with the promise of quick payment. WSJ— Anne Sherber @annesherber
TumTiki, Anyone?: Amazon and Hulu are getting closer together with the launch of TumTiki, a site launched by Frontier Communications that brings 700,000-plus titles from Hulu and Amazon along with local television and Web shows. This might be the all-in-one video solution that advertisers dream of, blending geo-targeted local TV with Web and national shows, or it might be just another aggregation site with premium inventory. Regardless, Frontier Communications might play up the site’s local programming appeal to make it more than just one more also-ran. Hollywood Reporter
–Carla Rover @carlarover
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.