Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
CheapVille: Zynga’s glorious run of luminous press coverage is officially over, and like many one-time Valley darlings, it’s not happy about that. Earlier this year, there was a slew of reports critical of the company’s accounting reports issued as part of Zynga’s build-up to its IPO. Then came Thursday’s scathing piece in the Wall Street Journal, where Zynga was shown to have demanded back stock options from early employees — which didn’t exactly paint a flattering picture of CEO Mark Pincus. Late Thursday, Pincus responded with a company-wide memo (which Fortune published), disputing the tone of the piece, which he called “disappointing but is to be expected.” Pincus is probably right. The digital media world is famous for hyping up tech companies and tearing them down. But Pincus also needs to get out and explain himself more on this stock option issue. It seems like with a $20 billion IPO coming up, everyone was going to end up doing pretty well. Valley startups shouldn’t offer options if they don’t intend to honor them. Otherwise, there are other places to work with the promise of getting rich quick. Like banks! Fortune — Mike Shields @digitalshields
Google Keeps Shopping: Google is snapping up startups that help add new layers to search. The company is now acquiring Katango, a platform that sorts through a consumer’s social networks and tags contacts according to relationships, and Apture, a plug-in that delivers a pop-up with info, links and images when a word or phrase is clicked. Apture will fit into Chrome, and Katango might end up in Google Plus, although the company isn’t confirming the latter. The shopping tally so far? Google has bought 57 companies in the first nine months of 2011. WSJ –Carla Rover @carlarover
Kill The iAd?: Apple is faced with a choice regrading its less than transformative iAd: kill the underwhelming business, keep it the way it is, or maybe double down and try and compete with the biggest players in online advertising. Forbes argues that ads have never been part of Apple’s DNA. And it was in deceased founder Steve Jobs cutthroat character to kill underperforming businesses. You might argue that Apple should stick with iAds, considering the tipping point we see mobile media and advertising about to engage upon. Some serious money is about to pour into this world. But our guess is that iAds should go. Even if mobile ads grow 100 percent next year, that’s not the kind of money that will excite Apple, which is looking to sell 100 million iPads in the near future. And mobile ads are just not revolutionary enough for a company like Apple, which could better focus its efforts elsewhere, like reinventing TV. Forbes — Mike Shields @digitalshields
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.