Microsoft Pins TV Hopes on Xbox
Many in the media industry have wondered whether Microsoft’s Xbox gaming console represents a looming threat to the cable industry, given its growing library of video options, including TV and movie rentals and Netflix streaming. It turns out Xbox might replace the cable box. But it may turn out to be an ally to cable.
‘It’s an undervalued growth channel’: Publishers, eager for subs, increasingly see high value in newsletter referral programs
Referral programs are a more deliberate and proactive method for getting existing subscribers to recommend a newsletter.
‘You need to fix the entire line’: Publishers’ sales and revenue teams struggle with entrenched diversity problem
Media organizations have been trying to confront the lack of diversity in their newsrooms. But they face an even bigger problem on the sales and revenue side.
Advertisers were cutting their Facebook ad spending well before the boycott began
Eleven of the 20 largest Facebook advertisers to boycott have been reducing the amount they spend on the platform over the last two years.
SponsoredWhy data clean rooms are a start, but not enough
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich.
Member ExclusiveFacebook in the age of revolt
Facebook's stalemate with advertisers is likely to stretch on as both sides dig in.
TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down
'I can’t emphasize how aggressively [TikTok] is trying to take share at the moment,' said one agency exec.