Microsoft Pins TV Hopes on Xbox
Many in the media industry have wondered whether Microsoft’s Xbox gaming console represents a looming threat to the cable industry, given its growing library of video options, including TV and movie rentals and Netflix streaming. It turns out Xbox might replace the cable box. But it may turn out to be an ally to cable.
How The Newsette’s founder built a $40M media company in 2021
Daniella Pierson diversified her newsletter business by building a creative agency to better serve the media company's advertising clients.
‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed
Google has rebuked charges that it compels publishers to use its ad server, manipulates ad auctions and colluded with Facebook as it moves to have antitrust charges dismissed.
Publishers use subscriber-only events to sweeten subscription pitches
The Washington Post and The Information's events exclusively created for subscribers can add more value to paying readers.
SponsoredHow the relationship between live events and mobile devices is evolving in 2022
Sponsored by AdColony The pandemic has accelerated changes in the way people consume content — and live events are part of that transformation. For advertisers, the questions are the kind on which campaign success depends: In what ways (and numbers) have people returned to watching sports, e-sports and events such as the Grammys? Are they […]
‘Still understanding that behavior’: What BuzzFeed learned from a year of livestream shopping
BuzzFeed's shoppable live streams were watched for more than 1 million minutes in 2021.
Member ExclusiveMedia Buying Briefing: As independents set bullish goals for 2022, they grow their consultative powers
Many independent agencies enter 2022 extremely optimistic because they just closed the books on a banner '21. Will they be able to keep it up?