Microsoft Pins TV Hopes on Xbox
Many in the media industry have wondered whether Microsoft’s Xbox gaming console represents a looming threat to the cable industry, given its growing library of video options, including TV and movie rentals and Netflix streaming. It turns out Xbox might replace the cable box. But it may turn out to be an ally to cable.
The 2021 Digiday Awards Shortlist
New audiences, inclusivity and reemergence from quarantine became the backbeat of this year’s Digiday Awards shortlist. Take a look at the finalists.
Member ExclusiveDigiday Guide: How publishers and marketers can use the blockchain in their businesses
You may have heard the term "crypto" or "blockchain" come up during a recent business meeting and felt like a fish out of water. This guide will help both media execs and marketers prep for the expected blockchain revolution.
Member ExclusiveDigiday+ Research: Publishers need to diversify their affiliate commerce businesses
Among publishers with affiliate commerce businesses, close to a third of them are skipping one of the most common paths to monetization.
SponsoredHow advertisers are navigating advanced TV and premium video convergence
Nicole Schumacher, vice president of product marketing, Xandr Advertisers have a number of priorities and considerations as premium video content for viewers evolves. Media types are converging as audience behaviors diverge, adding nuance and complexity to each phase of campaign workflows. It’s the age of innovation for all types of video advertising, including convergence — […]
Publishers are seeing increases in advertiser requests around climate and sustainability coverage
BBC, Bloomberg, Financial Times, Group Nine Media and The Economist are seeing more interest from advertisers around climate and sustainability content.
Member ExclusiveMedia Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit
Feedback from those who do the hard work at media agencies revealed a lot of issues boiling under the surface of their day-to-day jobs, from DE&I shortfalls to massive confusion in the CTV space.