Landing Hulu would seemingly be the Hail Mary Yahoo so desperately needs. But for in-limbo Hulu, Google would be a far better match.
That’s assuming, of course, that Hulu is worth buying at all. Obviously, Hulu is only worth something to Yahoo or any other buyer if its network-TV-rights deals come with it. That is being discussed, according to AllThingsD.com, which reported that offers from Hulu’s various suitors are due next week (with Yahoo’s bid in the neighborhood of $2 billion). But the nature of those rights deals is changing rapidly, given the industry-wide push toward authentication and windowing. Witness Fox’s recent decision to require users to prove they pay for cable to watch their shows online — at least for the first eight days after they air. Hulu isn’t Hulu anymore if it’s not a place to catch last night’s shows (but instead last week’s shows, if that).
‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
Research conducted by MAGNA and Channel Factory shows that brands can sometimes pay a steep price if they’re associated with misaligned viral content.
Eyeview becomes the latest ad tech casualty
Eyeview, which raised around $80 million in funding, told its 100 employees the company would shut.
Video: WTF is Apple’s privacy update?
Digiday senior reporter Tim Peterson breaks down Apple's new privacy update.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Online music videos get official age ratings in UK, the US could be next
Online music videos will now receive age ratings in the same way films do in the U.K. as part of a government-led pilot. The Department of Culture Media and Sport has brought together U.K. record labels, Sony, Universal and Warner Music, along with platforms YouTube and Vevo, ratings body BBFC and record label trade body BPI to crack down on the amount of unsuitable music content seen by children online.
Content marketers share their biggest mistakes and failures
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop what to share their biggest mistakes. Hasbro's Tina Walsh likened a failed call for user-generated content to "throwing a party and no one comes." Sonic's Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there.