Ron Paul is a hero on the Internet. In the mainstream media, not so much.
Paul has rabidly vocal supporters. The video has drawn over 4,500 comments on YouTube. Like most politicians, Paul’s campaign uses social media for outreach. He has 450,000 likes on Facebook, far more than his more scrutinized competitors like Michelle Bachman (15,000) and Jon Huntsman (13,000). (GOP frontrunner Mitt Romney trounces the field, boasting over 1 million likes.)
Paul’s ad mimics a movie trailer with everything from a green screen with the words: “The following preview has been approved for all audiences” to an overly serious narrator. The titles look like they can be in “Battlestar Galactica.”
The ad recalls Tim Pawlenty’s ad from earlier this year, which also used a fake movie-trailer theme. Pawlenty, of course, dropped out the race after coming in third, behind Ron Paul, in the Ames Straw Poll in Iowa earlier this month.
Ron Paul’s treatment by the media is close to meme status at this point. The campaign even plays it up on his website. Parlaying that into winning the nomination remains a long shot.
‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
Research conducted by MAGNA and Channel Factory shows that brands can sometimes pay a steep price if they’re associated with misaligned viral content.
Eyeview becomes the latest ad tech casualty
Eyeview, which raised around $80 million in funding, told its 100 employees the company would shut.
Video: WTF is Apple’s privacy update?
Digiday senior reporter Tim Peterson breaks down Apple's new privacy update.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Online music videos get official age ratings in UK, the US could be next
Online music videos will now receive age ratings in the same way films do in the U.K. as part of a government-led pilot. The Department of Culture Media and Sport has brought together U.K. record labels, Sony, Universal and Warner Music, along with platforms YouTube and Vevo, ratings body BBFC and record label trade body BPI to crack down on the amount of unsuitable music content seen by children online.
Content marketers share their biggest mistakes and failures
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop what to share their biggest mistakes. Hasbro's Tina Walsh likened a failed call for user-generated content to "throwing a party and no one comes." Sonic's Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there.