Brands: They’re just like us. They don’t always know exactly what they’re doing. They make mistakes. And, also just like us, they learn from their gaffes.

At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop to share their biggest mistakes. From fast food chain Sonic to the global financial institution JPMorgan Chase, they opened up about what they’ve done wrong: Hasbro’s Tina Walsh likened a failed call for user-generated content to “throwing a party and no one comes.” Sonic’s Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there. Watch the video below to see marketers sharing the times they came up short:

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