Can Digital Do More For Brands?

[vimeo 50763104 w=500 h=281]

Advertising Week: How Can Digital Do More For Brands? from Digiday on Vimeo.

https://digiday.com/?p=23339
Digiday Top Stories
  • Eyeview becomes the latest ad tech casualty

    Eyeview, which raised around $80 million in funding, told its 100 employees the company would shut.

  • Video: WTF is Apple’s privacy update?

    Digiday senior reporter Tim Peterson breaks down Apple's new privacy update.

    ad attribution
  • Online music videos get official age ratings in UK, the US could be next

    Online music videos will now receive age ratings in the same way films do in the U.K. as part of a government-led pilot. The Department of Culture Media and Sport has brought together U.K. record labels, Sony, Universal and Warner Music, along with platforms YouTube and Vevo, ratings body BBFC and record label trade body BPI to crack down on the amount of unsuitable music content seen by children online.

  • Content marketers share their biggest mistakes and failures

    At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop what to share their biggest mistakes. Hasbro's Tina Walsh likened a failed call for user-generated content to "throwing a party and no one comes." Sonic's Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there.

  • Throwback Thursday: Nike ads just did it

    The words "Nike" and "advertising" are as likely to evoke super-star athletes -- from Michael Jordan to Tiger Woods -- as they are inspirational paeans to striving and sweating. But a look back at classic Nike ads this throwback Thursday reveals a few surprises. "Just do it," one of the all-time classic slogans, is as core to the Nike brand as the shoe itself. But the tag, created by Wieden+Kennedy co-founder Dan Wieden, didn't hit the air until 1988. Featuring a real-life octogenarian marathoner, the spot was completely celeb-free.