While the traditional media business is still waiting for Web video to enjoy its first big mainstream hit, the Web video world is quietly building a string of successful, enduring series right under traditional media’s nose.
The Pitch: “South Park” meets video games. This long-running series, launched way back in 2003, features video-game footage from Microsoft’s Halo, dubbed with irreverant, silly dialogue.
2. “Nostalgia Critic”
3. “Day ”
5. Ray William Johnson
6. “Epic Rap Battles of History”
7. “Film Riot”
8. “Epic Meal Time”
‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
Research conducted by MAGNA and Channel Factory shows that brands can sometimes pay a steep price if they’re associated with misaligned viral content.
Eyeview becomes the latest ad tech casualty
Eyeview, which raised around $80 million in funding, told its 100 employees the company would shut.
Video: WTF is Apple’s privacy update?
Digiday senior reporter Tim Peterson breaks down Apple's new privacy update.
SponsoredHow brands are activating Gen Z and millennial TikTok audiences
Roland Hamilton, senior vice president of global licensing, Trusted Media Brands Although TikTok is widely considered a Gen Z platform, the video-sharing app also boasts a high number of millennial users. With more than 100 million active users in the U.S. alone, 32% of TikTok’s global audience is between the ages of 25–34. This large […]
Online music videos get official age ratings in UK, the US could be next
Online music videos will now receive age ratings in the same way films do in the U.K. as part of a government-led pilot. The Department of Culture Media and Sport has brought together U.K. record labels, Sony, Universal and Warner Music, along with platforms YouTube and Vevo, ratings body BBFC and record label trade body BPI to crack down on the amount of unsuitable music content seen by children online.
Content marketers share their biggest mistakes and failures
At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop what to share their biggest mistakes. Hasbro's Tina Walsh likened a failed call for user-generated content to "throwing a party and no one comes." Sonic's Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there.