Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
Meta advertisers are adrift in adversity as bug-filled problems persist
April 15, 2024 • 6 min read -
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 12, 2024 • 4 min read -
Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
April 10, 2024 • 5 min read -
Snowflake and Snap partner to integrate clean rooms with conversions API
April 9, 2024 • 6 min read -
How Warby Parker and Herbivore leveraged the solar eclipse in brand marketing
April 9, 2024 • 2 min read -
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024 • 4 min read -
Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
March 28, 2024 • 6 min read -
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 22, 2024 • 4 min read -
The Rundown: Everything you need to know about Reddit as the platform goes public
March 21, 2024 • 9 min read