Deceptive ads that spread fake news, lead to scam sites or plant malware on consumers’ devices damage publishers and tarnish brands. It’s a serious, costly and time-consuming problem — and in many cases it compromises publisher-advertiser relationships. 

The need for an effective response to deceptive ads has never been more urgent. In this new report, over two-thirds of publishers say that they’ve encountered deceptive ads related to COVID-19 to a significant or great extent. 

Protecting readers is equal to protecting revenue, and keeping readers away from misinformation, fake news and ads that contain malware is a concern and a priority in the programmatic era. It’s time to crack down on deceptive and damaging advertising to protect the integrity of every publisher and brand.

Download this report to find out: 

– Why almost half of advertisers say they avoid certain publishers — and even end publisher relationships — due to deceptive ads on their sites
How publishers can control the content of ads that appear on-site, guarding their editorial content from the damage deceptive ads inflict
– Why the industry is turning to technology and private marketplaces to tackle the problem 

Note: By entering your information you agree to be contacted by Digiday and its partners.

Deceptive ads that spread fake news, lead to scam sites or plant malware on consumers’ devices damage publishers and tarnish brands. It’s a serious, costly and time-consuming problem — and in many cases it compromises publisher-advertiser relationships. 

The need for an effective response to deceptive ads has never been more urgent. In this new report, over two-thirds of publishers say that they’ve encountered deceptive ads related to COVID-19 to a significant or great extent. 

Protecting readers is equal to protecting revenue, and keeping readers away from misinformation, fake news and ads that contain malware is a concern and a priority in the programmatic era. It’s time to crack down on deceptive and damaging advertising to protect the integrity of every publisher and brand.

Download this report to find out: 

– Why almost half of advertisers say they avoid certain publishers — and even end publisher relationships — due to deceptive ads on their sites
– How publishers can control the content of ads that appear on-site, guarding their editorial content from the damage deceptive ads inflict
– Why the industry is turning to technology and private marketplaces to tackle the problem 

Note: By entering your information you agree to be contacted by Digiday and its partners.