The Digiday Marketing and Advertising Awards Europe Virtual Announcement

The 2021 Digiday Marketing and Advertising Awards Europe winners announcement will commence here on Thursday,  February 10 at 9:30 a.m. EST. Welcome and we can’t wait to celebrate with you.

Here’s a look at this year’s finalists:

Best Brand/Influencer Collaboration
OneFifty Consultancy and Green Cola – 21 Days
THE FIFTH – #SQUAREBYIT
THE FIFTH – YouTube Originals: Pride
Influencer.com and Isobel – DoYouAlmond?
Fanbytes and ACCA
Initiative Russia – Rexona IGTV Series

Best Use of Social
LADbible Group and Tampax – Think Outside the Box
OneFifty Consultancy and Mazda UK – Beautiful is on the Horizon
Campfire and The INKEY List – #AskINKEY
Hootsuite and Clarins
CHS – Petplan Best Care
CHS – The British Horse Society: Together We Can

Best Use of Video
CHS – HSBC My Investment
Crunchyroll
On Running
Gumtree UK
CNN International Commercial – BMW – The Art of Leadership
Mixmag and Social Chain – Zalando’s Longest Set of Summer

Best Creative
Thomson Reuters – “Westlaw Edge, The Standard for Legal Research” 2021 campaign
Thomson Reuters – Practical Law
Thomson Reuters – Shaping Tomorrow, Together 2021 campaign

Best User-Generated Content
Fanbytes and Warner Music Group – #TheStarman
Campfire and The INKEY List – #AskINKEY
Campfire and St. Tropez – Ashley Graham Glow Kit Launch

Best Use of Native Advertising/Sponsored Content
LADbible Group
Børsen Brands and Mercedes-Benz
CNN and The Macallan – “In Collaboration With”
Outbrain and Royal Canin

Best Use of AI
D-ID – Creation of Deep Nostalgia for MyHeritage
Xaxis, Mindshare and Landal Green Parks

Best Use of Data
Merkle and QueryClick
Realtime Agency and OVO Energy
Samba TV and ACUVUE®
Xaxis, Mindshare and Landal Green Parks
Nespresso and Greenhouse
Bestbesetzung Wagawin and Deutsche Telekom

Best Use of Technology
Crealytics and Otrium
Next, iProspect & Google
Uberall and Cushman & Wakefield
Zorka Agency – YouTube Progress Bar
Burt Intelligence
Xandr – Launch of Xandr Curate

Best New Product or Launch Campaign
On Running – Cyclon
LADbible Group
Campfire and The INKEY List – #AskINKEY
Fingerspitz, TDE & RacingNews365
Campfire and St. Tropez – Ashley Graham Glow Kit Launch
Sifted and Piano

Best Paid Social Campaign
CHS – The British Horse Society: Together We Can
CHS – Petplan Best Care
ROAST and CCUK

Most Effective/Measurable Campaign
Meta and MADE.com
Xaxis, Mindshare and Landal Green Parks
Piano and Funke Mediengruppe
Samba TV and ACUVUE®
Crealytics and New Look
Circus PPC Agency and Number 1 Plates

Best Branded Content Series
LADbible Group
Insider and ING
On Running – Run the City Guides

Best Content Site
Brand Movers and Satair – The Satair Knowledge Hub
Biites.com
Software AG – Virtual Customer Event conXion 2021
Brand Movers and Beumer Group

Best Search Campaign
Journey Further and 247 Blinds
Crealytics and Otrium

Best Multi-Channel Content Distribution Strategy
Initiative Russia – Dove #ShowUs 2020
LADbible Group – Lynx: Java’s Coming Home

Most Innovative Use of Content
LADbible Group – Army: A Soldier is a Soldier
Software AG – Virtual Customer Event conXion 2021

Best In-House Content/Brand Studio
On Running
Little Dot Studios
Haymarket Automotive Studio
CNN Create

Agency of the Year
The Keenfolks
Journey Further
THE FIFTH
Crealytics
Campfire
OneFifty Consultancy