Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
1 hour ago • 5 min read
Featured
Digiday+ Research: Cookie deprecation eclipses the economy as publishers’ biggest challenge this year
February 5, 2024 • 4 min read
Digiday+ Research: A guide to emerging trends in Gen Z news consumption
January 5, 2024 • 18 min read
The State of AI: The paradigm shifts toward data for marketers
December 14, 2023 • 17 min read
-
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
April 23, 2024 • 16 min read -
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
April 18, 2024 • 6 min read -
How accurate and precise data sets drive effective first-party data activation
15 hours ago • 3 min read -
Digiday+ Research: Publishers take their focus off events as revenue dips
April 16, 2024 • 5 min read -
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
April 12, 2024 • 4 min read -
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
April 11, 2024 • 5 min read -
Publisher strategies: How publishers are optimizing revenue streams
April 9, 2024 • 20 min read -
Digiday+ Research: Publishers turn their focus away from subscriptions
April 5, 2024 • 4 min read -
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024 • 5 min read -
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024 • 4 min read -
Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
March 28, 2024 • 6 min read -
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 22, 2024 • 4 min read -
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
March 21, 2024 • 5 min read