How Are You Handling Paid Social Media Marketing?

Digiday is conducting a new survey to find out how brands, agencies and publishers are handling paid social advertising. All participants will receive full survey results and be entered to win one of three prizes:

  • One of two available $500 Amazon gift certificates
  • One pass to the Digiday Brand Summit in Deer Valley, Utah in December.
Click here to take the survey.
https://digiday.com/?p=21901

More in Media

Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

“[Advertisers] already pay data providers for data. So why not pay the publisher?”

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.

How Forbes is testing its SSPs to improve programmatic ad revenue

Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue.