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Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on.
Tens of millions of users have been affected by online journey hijacking, resulting in e-commerce businesses failing to convert and retain site visitors. It’s a serious problem that has been estimated to cost businesses between 2-5 percent in annual revenue — and unless those businesses are willing to face this problem, the issue will only grow.
In this guide you will learn:
- Specific statistics that illustrate how online journey hijacking affects both desktop and mobile users across the world
- The types of ads that users find most disruptive and what can be done to combat these annoyances
- Which injected ads are more likely to occur in specific verticals such as footwear, eyewear and apparel, helping you to defend your business
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