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Social media platforms provide more ways than ever for publishers to tell their stories and connect with new audiences.
 
By embracing the roles of both influencer and brand, publications are able to contribute quickly to timely topics and craft engaging content that both stands alone and complements their main distribution channel. With this emphasis on social media, one question has never been more pressing — how exactly does one measure social media ROI?
 
In this guide you will learn:

  • How to manage the return of growing spend on social media

 

  • The social KPIs that you should be tracking

 

  • The essentials for measuring influencer & celebrity partnerships

 

  • Top tips for constructing an Instagram profile designed for maximum engagement

 

Note: By entering your information you agree to be contacted by Digiday and its partners.

Social media platforms provide more ways than ever for publishers to tell their stories and connect with new audiences.

By embracing the roles of both influencer and brand, publications are able to contribute quickly to timely topics and craft engaging content that both stands alone and complements their main distribution channel. With this emphasis on social media, one question has never been more pressing — how exactly does one measure social media ROI?

In this guide you will learn:

  • How to manage the return of growing spend on social media

 

  • The social KPIs that you should be tracking

 

  • The essentials for measuring influencer & celebrity partnerships

 

  • Top tips for constructing an Instagram profile designed for maximum engagement

 

Note: By entering your information you agree to be contacted by Digiday and its partners.