Will AOL Put Patch Out of its Misery?
Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
It’s Hard to Tell Who Your Real Friends Are: Although marketers are flocking to social media to create and extend brand awareness, forge relationships and initiate conversations with consumers, there may be a hitch in the rush to connect to customers: According to new research from eMarketer, it’s hard to figure out if you’re doing it right. In fact, the new research suggests that only 27 percent of marketers believe that there is an effective way to measure the effects of social media. eMarketer— Anne Sherber @annesherber
SOPA on Vacation: Congress will continue debating SOPA on December 21 as the national debate rages on. Both sides claim that the Web will either implode from the weight of bloodthirsty internet pirates intent on bleeding legitimate content creators dry, or semi-fascists will end creativity forever. Neither side is right. Website owners need to be more careful about alliances- because it isn’t just copyright infringement that content pirates support. There’s an entire network of online nastiness, ranging from identity theft to unsavory porn that can hide beneath the seemingly victim-less crimes that pirate sites sometimes fund. On the other hand, giving Congress or any other body the ability to put the heat on sites that are interpreted as “supporting” piracy, with little oversight, is a mistake. The government has a pretty lousy track record in monitoring financial or online goings-on. It is doubtful that they will do much better with SOPA. –Carla Rover @carlarover PC Mag
Member ExclusiveDisruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)
On direct-to-consumer startup Twitter, everything is a branding lesson.
WTF…are standard contractual clauses
With the Privacy Shield dead, companies are moving to standard contractual clauses so data transfer between the EU and U.S. is GDPR compliant.
‘You have to innovate on the value’: The disparate state of virtual event ticketing
A virtual event happens every minute as saturation nears and publishers keep giving it away for free.
SponsoredPublishers: Assessing risk and ensuring payments in times of crisis
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
‘We have our work cut out for us’: How Havas is launching a major campaign to overcome its lack of racial diversity in the U.S.
Recent diversity data from Havas shows that just 6.1% of the 4,000 it employs in the U.S. are black.
‘Take back some market share from Amazon’: Publishers are testing their own versions of Prime Day
With Amazon Prime Day delayed, publishers with commerce operations are creating their own shopping holidays.