R/GA led all entrants to the SAMMY Awards, Digiday’s honors for the best in social media marketing, with seven finalist entries.

Among its entries were its work to develop a social media payment system, Pay with a Tweet, and social campaigns for Nike, McCormick’s and Armani. R/GA is also a finalist for social media agency of the year.

Deep Focus was also well represented, with five finalist nods. It is competing with R/GA for social media agency of the year. The third finalist is 360i.

In all, there are finalists in 15 categories. The full list of finalists is available of the SAMMY Awards website. The winners will be announced at a ceremony in New York City on Sept. 22.

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