Reading List: Tweet While You Watch TV
Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Underserved Latinos Drawn To Web Video: The fast-growing, predominantly young and often bilingual U.S. Latino audience does find a ton of programming options on TV, but it’s finding even more viewing options in Web video. According to Rocket’s Tail, Latino-aimed shows like “EastWillyB” and “Odessa” are finding followings on sites like Blip.tv and YouTube. Odessa co-creator Jorge Rivera, the young Hispanic audience is looking for content that reflects itself, leaving a big opening on the Web. “That’s not to say that writing and casting ethno-centric content is the magic bullet, but it’s one small example of the greater experimental spirit of the Internet that makes it creatively more appealing to everybody.” Interestingly, the U.S. Hispanic audience has gravitated to episodic Web shows faster than the general market. Besides the aforementioned shows, both Univision and Telemundo have had successful Web telenovellas. Makes you wonder when and if Hulu and YouTube will program more aggressively to this audience with originals. Rockets Tail – Mike Shields @digitalshields
You Can’t Own Me: Facebook is just too big to buy, according to the company’s execs, and, of course, they would say that. But it actually is. Facebook COO Sheryl Sandberg has been bandying about the phrase “the wisdom of friends versus the wisdom of crowds,” hinting at not only at Facebook’s power in the realm of real-word change (like its use in the Arab Spring) but also in social-driven search. Although the company has yet to unleash the full fury of its social engine, or even outline just what it will evolve into, it is probably planning an IPO or at least a filing in 2012. CNN –Carla Rover @carlarover
Advertising, mired in racism, has a long road to recovery
Companies need to respond to the racism row with genuine intentions or not participate in the conversation at all, anything in between can be very disingenuous.
‘The boundaries have broken’: Employers deal with the reality of workers bringing their ‘whole selves’
ven as employers have touted “bring your whole self to work” theorems over the past couple of years, it’s forgotten that that privilege has only really been afforded to a few. For many, bringing your whole selves to work isn’t an option. And the realities of the current work-from-home brigade mean that many haven’t been given a choice: When work is literally in your home, how do you keep it at arm’s length?
How publishers are changing branded content operations to remotely produce high-res campaigns
By using emerging technology like camera drop kits to ensure higher resolution content, branded content studios are able to ensure clients achieve brand safety.
SponsoredVideo: Marketers discuss the future state of less interruptive in-stream ads
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
MediaMath explores a possible sale
The ad tech company is working with investment bank Centerview Partners on the process -- which could also include a debt refinancing -- according to people familiar with the matter.
With the latest crisis, media needs to back up words with actions
For the media industry, this was a week of introspection -- and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action.