Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Maybe Just a Touch of Cord Cutting?: Comcast shed 165,000 video customers last quarter. Is that good or bad? Per Bloomberg, that number is actually less than projected. Comcast was supposed to lose 191,000. And it’s the fourth consecutive quarter that Comcast improved its numbers from the previous year. Thus, while nobody wants to lose any cable customers, 165,000 doesn’t seem like the start of a mass exodus of TV fans to Hulu, Netflix or whatever over-the-top service the TV industry has fear-mongered about. More likely, as reported in a New York Times piece earlier this week, Comcast’s losses are probably more economy driven than anything else. And when a company is weathering the current downturn by increasing revenue by 51 percent to $14.3 billion, cord-cutting panic hardly seems appropriate. Bloomberg — Mike Shields @digitalshields
NYT is Just Fine, Thank You: The New York Times’ paywall didn’t actually kill its digital future. The company is reporting that its circulation has tripled since it introduced in the spring. Although the slow death of print isn’t news, the fact that big-name content brands like the NYT and the WSJ are able to get consumers to pay for content that they are used to accessing for free may be a comfort for publishers debating the paywall leap. NYT –Carla Rover @carlarover
Taking Aim at P&A Budgets: Studio-marketing departments all over Hollywood are diving head first into the largely free social space and, increasingly, are sidestepping paid media to get there. Just last January Paramount spent more than $3 million for a “Transformers 3” Superbowl ad. The ad generated more than 37,000 tweets. But last month Disney chose to take its “Avengers” trailer directly to its Facebook fans, which resulted in more than 60,000 tweets. The move could be the beginning of a sea change for movie marketing. Business Insider— Anne Sherber @annesherber