Reading List: The Agency of the Future
Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Still No CBS Hulu Pact?: When Hulu ended its public sales process a few months ago by deciding to stay as is, many speculated that CBS might finally end its stance as the lone big broadcast network not part of Hulu (other than the CW). But, according to Gigaom, CBS interactive head Jim Lanzone, speaking at Ad Tech any idea of a Hulu CBS distribution deal. But as the dust settles, don’t be surprised if CBS looks into working with Hulu on a Hulu Plus-only distribution deal. CBS CEO Les Moonves has hinted that the network could be open to such an arrangement. Moonves has been very vocal in the past with regards to getting paid for content — one of the reasons he was so opposed to allowing CBS shows to be streamed via Google TV. GigaOm — Mike Shields @digitalshields
Coalition for Better Ads experiences European growing pains
The Coalition for Better Ads is putting more people on the ground in Europe to combat communication and resource issues.
The state of UK mobile ad spend in 5 charts
People are spending more time on mobile, so advertisers are following. In the first half of 2016, the U.K. saw mobile ad spend rocket to £1.7 billion ($2.1 billion), more than double the same total for 2015. According to the stats, search and video formats are behind the boom. But while desktop is on the way out, TV has a firmer grip on advertiser purse strings.
China’s Cheetah Mobile eyes U.S. for growth
App developer Cheetah Mobile is a global company with Chinese roots. It is focused on the global market because Alibaba, Tencent and Baidu are winning the speed-scale battle in China and copycat startups pop up overnight. The company started shifting its focus to the global mobile market with a focus on utility apps four years ago, and this year, it’s transitioning from utility to content apps.
SponsoredVideo: Marketers discuss the future state of less interruptive in-stream ads
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
Opinion: Ad blocking + telecoms = a match made at the bank
The battle for free, high-quality Internet content just got heated. Mobile operator Three has declared itself the second wireless service provider to integrate ad blocking at a network level, courtesy of ad blocking company Shine. It's being waged under the banner of “a better consumer experience,” on mobile devices, but I believe the debate is less about the consumer and much more about the money. Specifically, who’s going to make more of it.
Why Telefónica is getting brands to pay for its customers’ data plans
Spanish telecom giant Telefónica is betting on sponsored-data ad models as a key future revenue stream. The company, which is in the process of selling U.K. operator O2 to Hutchison Whaompa for £10.2 billion, has been testing several variations of sponsored-data packages for the last year and is now poised for a more widespread rollout, and it wants more advertiser partners. Telefónica's global ad director Dan Rosen spoke to Digiday about the benefits.