Reading List: Silicon Valley Admits Its Bubble
Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
YouTube to Real Tube?: Fred, the annoying squeaky-voiced YouTube star, got a Nickelodeon special and then a movie. Now, according to AllThingsD, Cartoon Network has snagged the rights to The Annoying Orange, another hugely popular YouTube series which has demonstrated the ability to draw a large, consistent audience. Are we on the cusp of a YouTube talent war? A few years ago, before the recession took hold, several of the major broadcast networks started trolling YouTube for talent, including NBC’s deal with the comedy duo Barats and Bereta. Now there are far more Web video producers to choose from, including Ray William Johnson, who just crossed the five million subscriber mark. Are the broadcast networks paying attention? All Things D— Mike Shields @digitalshields
Focusing on the Future: The premise of “Person of Interest,” one of CBS’s new fall dramas, is that a program that uses a complex algorithm that recognizes patterns occurring on computers around the world can predict the near future. That’s not too far off from the services a company called Recorded Future provides. The company looks at 100,000 Web pages an hour, scanning across 50,000 sources that include everything from Securities and Exchange Commission filings to Twitter comments in order to discern information about the future. Until recently, the company, which is funded in part by Google’s venture arm, provided hedge funds and investment banks with insights to the tune of $9000 per month. But now the company has begun selling a web-based version of its product for $149 per month. According to Quentin Harvey, author of this report in the Times, a look backwards and forwards turned up some eerily accurate connections from which some lucrative predictions might have emerged. NYT— Anne Sherber @annesherber
Labels Aren’t Happy With Spotify: Despite its growing popularity with users both in the U.S. and across Europe, Spotify is failing to satisfy some of its label partners, and over 200 have decided to pull their music from the service. Although the subscription-based streaming service argues its model encourages users to at least pay something for access to recorded music, as opposed to downloading it for free, the labels say revenues from it are poor, and suggest it’s having a detrimental effect on sales through other channels. Wired — Jack Marshalll @JackMarshall
How TikTok is taking lessons from the record industry in building a media business
Much of the industry conversation surrounding the app has centered on its ads business but its the creators on it that could spring the bigger returns.
Why TikTok stars are pivoting to gaming
Dressler and Waud used to derive a significant portion of their income selling merchandise to their fans on tours or at meet-ups. However, as these events have been canceled due to coronavirus and stay-at-home orders, they’ve sought to find another source of revenue online.
TheScore CEO John Levy on why sports betting is going mainstream
Consuming sports and betting on them usually happen in two different places. "If you look at the traditional way sports betting has been launched in Europe and even in North America -- in the offshore and black markets -- how people bet is through betting apps," according to John Levy, CEO of theScore, a Canadian sports media company. Those apps aren't where betters get their actual score lines and injury updates; they're where gamblers turn to once they've watched the game or read about it elsewhere. His company is looking to bridge that gap.
SponsoredVideo advertisers are turning to format innovation to push beyond interruptive experiences
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
In first-party data play, The Guardian rolls out registration wall
Registration walls make it easier to tailor content, services and advertising to readers.
Member Exclusive‘You have full permission to hit the reset button’: Why marketers are using this period to experiment
With coronavirus tearing a hole through the 2020 marketing plan, some marketers see room for risk.