Reading List: Facebook Faces the FTC
Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
CheapVille: Zynga’s glorious run of luminous press coverage is officially over, and like many one-time Valley darlings, it’s not happy about that. Earlier this year, there was a slew of reports critical of the company’s accounting reports issued as part of Zynga’s build-up to its IPO. Then came Thursday’s scathing piece in the Wall Street Journal, where Zynga was shown to have demanded back stock options from early employees — which didn’t exactly paint a flattering picture of CEO Mark Pincus. Late Thursday, Pincus responded with a company-wide memo (which Fortune published), disputing the tone of the piece, which he called “disappointing but is to be expected.” Pincus is probably right. The digital media world is famous for hyping up tech companies and tearing them down. But Pincus also needs to get out and explain himself more on this stock option issue. It seems like with a $20 billion IPO coming up, everyone was going to end up doing pretty well. Valley startups shouldn’t offer options if they don’t intend to honor them. Otherwise, there are other places to work with the promise of getting rich quick. Like banks! Fortune — Mike Shields @digitalshields
Google Keeps Shopping: Google is snapping up startups that help add new layers to search. The company is now acquiring Katango, a platform that sorts through a consumer’s social networks and tags contacts according to relationships, and Apture, a plug-in that delivers a pop-up with info, links and images when a word or phrase is clicked. Apture will fit into Chrome, and Katango might end up in Google Plus, although the company isn’t confirming the latter. The shopping tally so far? Google has bought 57 companies in the first nine months of 2011. WSJ –Carla Rover @carlarover
Kill The iAd?: Apple is faced with a choice regrading its less than transformative iAd: kill the underwhelming business, keep it the way it is, or maybe double down and try and compete with the biggest players in online advertising. Forbes argues that ads have never been part of Apple’s DNA. And it was in deceased founder Steve Jobs cutthroat character to kill underperforming businesses. You might argue that Apple should stick with iAds, considering the tipping point we see mobile media and advertising about to engage upon. Some serious money is about to pour into this world. But our guess is that iAds should go. Even if mobile ads grow 100 percent next year, that’s not the kind of money that will excite Apple, which is looking to sell 100 million iPads in the near future. And mobile ads are just not revolutionary enough for a company like Apple, which could better focus its efforts elsewhere, like reinventing TV. Forbes — Mike Shields @digitalshields
Advertising, mired in racism, has a long road to recovery
Companies need to respond to the racism row with genuine intentions or not participate in the conversation at all, anything in between can be very disingenuous.
‘The boundaries have broken’: Employers deal with the reality of workers bringing their ‘whole selves’
ven as employers have touted “bring your whole self to work” theorems over the past couple of years, it’s forgotten that that privilege has only really been afforded to a few. For many, bringing your whole selves to work isn’t an option. And the realities of the current work-from-home brigade mean that many haven’t been given a choice: When work is literally in your home, how do you keep it at arm’s length?
How publishers are changing branded content operations to remotely produce high-res campaigns
By using emerging technology like camera drop kits to ensure higher resolution content, branded content studios are able to ensure clients achieve brand safety.
SponsoredVideo: Marketers discuss the future state of less interruptive in-stream ads
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
MediaMath explores a possible sale
The ad tech company is working with investment bank Centerview Partners on the process -- which could also include a debt refinancing -- according to people familiar with the matter.
With the latest crisis, media needs to back up words with actions
For the media industry, this was a week of introspection -- and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action.