H&M’s Super Bowl David Beckham Ad on Top
While Super Bowl advertisers surprisingly didn’t do anything specifically social in their ads this year, that, of course, didn’t stop the public from taking to the social Web to discuss and share their favorites.
According to data from Bluefin Labs, analysis of all the commentary on social media sites (like tweets, public Facebook posts and blog posts) revealed that the overall top Super Bowl commercial this year was the H&M “David Beckham Bodywear” ad, which had 109,000 social media comments. Unsurprisingly, this was also the top ad in terms of female commenters, who made up 83 percent of comments.
Snapchat launches Bitmoji TV without ads
This first season of Bitmoji TV will be purposely free of ads, but Snapchat is likely to eventually allow advertisers and publishers to have a hand in it down the road.
Havas, Grey, British Gas and more are winners in the Digiday Marketing and Advertising Awards Europe
Winning campaigns put the spotlight on such contemporary topics as climate change, the representation of female athletes and emphasizing love over hate.
Bloomberg is rebranding TicToc to QuickTake — and expanding it as a streaming channel
It was inevitable that Bloomberg's TicToc would have to rebrand itself to avoid confusion with ByteDance's TikTok, especially as it plans to expand its video product.
SponsoredWhy data clean rooms are a start, but not enough
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich.
Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting
Ad buyers are hopeful the new product will improve Twitter’s interest-based ad targeting.
How Esquire is trying a ‘micro-membership’ model around Charles Pierce
Since launching the micro-membership model in November 2018, the site has garnered over 10,000 subscribers, and Sebastian expects that the election year will drive up that number even higher.