Advertising used to be about a single, perfectly composed image. Agencies fretted over the product photos that would be seen on posters and billboards for months on end. Now marketers have to claim space in our feeds, with images zooming by at the speed of our thumbs. What makes people pause, and take notice isn’t a perfectly lit product on a pristine white background. It’s authenticity.

 

User generated content is taking center stage giving marketers the speed, scale, and relatability they need to stand out in the age of double-tap likes.

 

Download the guide to learn:

 

•How user generated content can help marketers to scale their campaigns faster

 

•How the gig economy has put thousands of independent creators at your brand’s fingertips

 

•Why UGC can provide value beyond the walled gardens of social media