The advertising industry is beginning to take a closer look at short-form content – from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame.
 
As attention spans adapt to various platforms – with consumers craving information at an increasing rate – it’s time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators.
 
In this guide you will:
 

    • Learn how and why 6-second ads create 3x more emotional impact per second than 30-second videos

 

    • See why short-form content is 40 percent more emotionally engaging for digital natives

 

    • Gain insight into telling a story in six seconds and how it’s 2.7x more effective when used as a campaign reminder than as a teaser

 

    • Understand why engagement is higher when combined with premium content

 

    • Discover how brands like giffgaff, Lynx and EE have used 6-second ad creative

 
Note: By entering your information you agree to be contacted by Digiday and its partners.

The advertising industry is beginning to take a closer look at short-form content – from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame.
 
As attention spans adapt to various platforms – with consumers craving information at an increasing rate – it’s time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators.
 
In this guide you will:
 

    • Learn how and why 6-second ads create 3x more emotional impact per second than 30-second videos

 

    • See why short-form content is 40 percent more emotionally engaging for digital natives

 

    • Gain insight into telling a story in six seconds and how it’s 2.7x more effective when used as a campaign reminder than as a teaser

 

    • Understand why engagement is higher when combined with premium content

 

    • Discover how brands like giffgaff, Lynx and EE have used 6-second ad creative

 
Note: By entering your information you agree to be contacted by Digiday and its partners.