Virtual forum: Shaping CTV creative management and measurement in 2022￼
Join Digiday and MNTN for a virtual forum featuring CTV experts as they highlight how marketing teams are reframing their CTV creative management, media buying and measurement tactics in 2022.
Agenda(Times are local: America/New York)
SENIOR MEDIA EDITOR
Linear is over. Well, linear thinking, that is. As the video landscape continues to blur, so do watching behaviors. People are no longer just watching TV, they’re on social media, they’re searching and they’re gaming. In this blended, multimedia environment, we need to think about the consumer mindset and start treating all video – from TV and streaming to social and in-feed – as equal inputs. A winning video strategy today marries timely performance media tactics with timeless brand building creative, as users tune in across devices.
CTO & EVP OF SCIENCE
Connected TV has been a game-changer for advertising. Marketers now work in a world of targeted creative, multi-touch attribution and omnichannel tactics … and what’s with the buzz about making CTV data contextually dynamic? The platform continues to evolve — and now it’s poised for another generational leap. Join Marwan Soghaier, Chief Product Officer at MNTN, as he shares the vital strategies marketers need to succeed at CTV. From boosting engagement across other channels to optimizing creative strategy by device type, Marwan will showcase the steps that uncover hidden opportunities and unlock CTV’s true potential.
CHIEF PRODUCT OFFICER
As the streaming landscape has widened to encompass more targeting options than linear TV, the way in which these efforts are evaluated and measured has changed. In this session, learn to what extent the industry has moved away from the traditional age-and-gender-evaluations, the state of cross-platform measurement and attribution, how technologies like ACR factor in, and what work still needs to be done.
VP/GROUP DIRECTOR, INSIGHTS & ANALYSIS
As TV networks have stood up standalone ad-supported streamers, connected TV platforms and smart TV makers step up their own ad sales efforts and other publishers and streaming platforms move into the connected TV market, advertisers have an array of options for reaching audiences on the TV screen. In this session, hear how advertisers are navigating the crowded ad-supported streaming market.
EVP, ADVANCED TV & CLIENT SUCCESS
A final word on CTV measurement after an afternoon of content.
How Microsoft plans to storm adland: ‘Attribution, CTV, in-game ads and potential M&A’
Microsoft Advertising VP Rob Wilk explains how it plans to burnish its $10bn ad business
Future of TV Briefing: How a softer-than-expected scatter TV ad market is tilting the power balance in this year’s upfront negotiations
This week’s Future of TV Briefing looks at how last year's upfront negotiations and the past year's scatter market have created the conditions for the power balance in this year's upfront negotiations to be more even than in the past two years.
Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year’s TV upfront market
This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple years.
Why CTV ad fatigue is real — and why overlay ads may be a solution, study
As consumers perceive an uptick in ads on connected TV platforms, one study suggests the industry speed up adoption of overlay ads.