Brands as Publishers

‘People go after a name, not a connection’: Marketers sound off on what’s wrong in influencer marketing

Inside Hennessy’s branded video strategy

Sponsored

What a Subway scandal taught an ad exec about brand safety

Beauty brand InstaNatural wants to have more control over content via its new 800-square-foot studio

How Lowe’s uses social media to make how-to content fun

Rainbow bagels and Pizza Rat: Inside Play-Doh’s branded-content strategy