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The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are
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Brands as Publishers

  • Marketing

    ‘People go after a name, not a connection’: Marketers sound off on what’s wrong in influencer marketing

    August 24, 2016 | By Shareen Pathak
  • Marketing

    Inside Hennessy’s branded video strategy

    August 19, 2016 | By Tanya Dua
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    How marketers and retailers are unlocking the true value of retail media

    By Xandr
  • Marketing

    Beauty brand InstaNatural wants to have more control over content via its new 800-square-foot studio

    August 17, 2016 | By Yuyu Chen
  • Marketing

    How Lowe’s uses social media to make how-to content fun

    August 10, 2016 | By Yuyu Chen
  • Marketing

    Rainbow bagels and Pizza Rat: Inside Play-Doh’s branded-content strategy

    August 3, 2016 | By Tanya Dua

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