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    1412 Results for ‘behavioral targeting’
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    How AI and contextual targeting help gain voter attention for the 2024 election

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  • Digiday Programmatic Marketing Summit

    The case against AI agents for programmatic ad buying

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    How contextual, attention and creative data unlock ad relevance for brands

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    Why publishers should shift to selling agents, not ads

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    In CTV, retail media and emerging channels, third-party data is more important than ever

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  • Marketing on Platforms

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    Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend

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    Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

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