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1412 Results for ‘behavioral targeting’

Zero-click Future

‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs

May 6, 2026
The History of Ad Tech

Google’s ad tech empire faces its moment of truth

November 24, 2025
Retail Revolution

Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve

April 28, 2026
Sponsored

Dispelling the myths of mobile advertising on the open internet

September 17, 2024
Retail Revolution

Lowe’s Media Network eyes incrementality amid marketer budget pressures

May 26, 2025
Sponsored

Marketers are innovating by using AI agents to integrate data interpretation with instant execution

December 19, 2024
Brands in Culture

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push

February 19, 2026
Business of TV

Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share

August 22, 2024
AI Revenue Generation

Where agencies add value in Amazon’s AI agent-led ad system

November 12, 2025
Sponsored

How personalization and privacy are shaping how brands and retailers connect with consumers

January 21, 2025
The Business of AI

How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor

May 27, 2025
Sponsored

The case for connecting the dots in CTV advertising

August 8, 2025
Navigating Economic Instability

Target layoffs hit almost all corners of the business, from merchants to engineers

November 3, 2025

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