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    How purchase data is redefining TV ad performance and driving revenue

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    WTF is weather targeting? A video explainer

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    How publishers like Axios turn engagement data into revenue

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    Why traditional monetization tactics are costing publishers revenue

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    Publishers, social platforms and commerce media networks are staking their claim to first-party data

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    Why recent movers are an untapped goldmine for advertisers

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  • NCS The state of data-driven decision-making for CPG brands
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    The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness

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    How sports marketing is shifting from media buys to moment-based activation

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    Why context is the differentiator that turns reactive automation into predictive intelligence

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    Amid signal loss and fragmentation, omnichannel orchestration is driving performance

    October 16, 2025
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