The shift from direct buying to programmatic allows publishers more control and automation, but the move brings on new challenges: Publishers need to think of new strategies to increase inventory value while improving the level of transparency with their demand partners.
We surveyed 167 publishers to learn how the supply-side is tackling these problems and other challenges to enhance inventory value, monetize audiences and meet advertiser demand during this continuously evolving programmatic era.
Download the full report to learn:
•Which audience development tactics best target consumers
•What publishers really think of their third-party platform partners
•What publishers should always expect from their demand partners
•How to improve inventory value
•Best practices to boost transparency