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DTC brands are cozying up to each other. The latest to team up: menswear brand Untuckit and sustainable swimsuit brand Fair Harbor.
Their collaboration is starting with a co-branded line of swim shorts, which they started developing in August. Launching today, the collab has mutual benefits: Untuckit could test a new apparel category, as well as its hand at manufacturing sustainable products. Fair Harbor, which first started in 2012 when co-founders Jake and Caroline Denehy were still in college, creates swimsuits out of recycled plastic bottles.