The past several years have advanced major changes in data privacy, forcing marketers to change the way they gather and use their first-party data. Brands will play a critical role in responding to these transformations, specifically because they are primarily tasked with sourcing, owning and maintaining first-party data. As they succeed at that effort, they’ll also succeed at re-engaging existing customers and identifying new ones. 

In this report, experts put a spotlight on essential tactics for making the most of first-party audience data on a global scale. Marketers who understand the value of and harness the power of existing first-party data — both from online and offline sources — will find success, whatever changes may come. 

Download this new report to learn:

– How to future-proof first-party data strategies

– How any company can leverage cohort-onboarding 

– How to identify the best data onboarding partners

Sponsored by Eyeota.

The past several years have advanced major changes in data privacy, forcing marketers to change the way they gather and use their first-party data. Brands will play a critical role in responding to these transformations, specifically because they are primarily tasked with sourcing, owning and maintaining first-party data. As they succeed at that effort, they’ll also succeed at re-engaging existing customers and identifying new ones. 

In this report, experts put a spotlight on essential tactics for making the most of first-party audience data on a global scale. Marketers who understand the value of and harness the power of existing first-party data — both from online and offline sources — will find success, whatever changes may come. 

Download this new report to learn:

– How to future-proof first-party data strategies

– How any company can leverage cohort-onboarding 

– How to identify the best data onboarding partners

Sponsored by Eyeota.