Podcasts

TikTok after the legal fight and why it’s coming for Meta’s ad dollars

With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.

Related Coverage

• TikTok is talking to brands like it’s a grocer now
• As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
• Ad dollars stay the course on TikTok, ban or no ban