Look past the headlines suggesting that the “retail apocalypse” is imminent — people still want to shop in stores. While it’s true that the retail industry may be scaling back physical operations overall, according to the U.S. Census Bureau, in a $5 trillion US retail economy, ecommerce sales only make up some eight percent of that annual revenue.
Despite the irrefutable disruption of ecommerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation.
In this guide you will learn:
•How to enable a “next generation” store
•The effectiveness of omnichannel servicing for retail stores
•The importance of a modern IT infrastructure at a brick-and-mortar retail location
•Strategies and tactics for acquiring real-time consistent data