Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Swedish Show and Tell: It sounds like the fantasy of a geek who lives primarily in a pixelated universe: being placed in charge of the Twitter account of an entire country. Those super-hip Swedes at curatorsofsweden.com give one random Swedish citizen a chance to Tweet in the name of all Swedes for a week through the @sweden Twitter address in a social engagement project that has been called “an insane breach of branding principles.” Breach, yes, insane no. Sweden, like most brands, retailers and smart marketers know that you don’t really need an 80-person big data firm to connect with your audience. You can connect, using common-sense, right where they are, in social. Sweden is using the much-lauded Voluntaire agency which states that “no one is waiting for an advertising campaign” and “companies no longer have the power to control their brands.” For Voluntaire, and the @sweden campaign, branding has become about real-time interactions, not just target audiences derived from algorithms of varied quality. The big data industry, with all of its pomp and circumstance, ought to take a few cues from Sweden and focus on creating crowdsourced innovations, not just audience segments for banner ads. Brandchannel — Carla Rover @carlarover
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Caution! Bubble Deflation in Progress: Fear that tech startups might be riding a new bubble, ala 1990s, may have been allayed this week by a number of stories. Oracle, not a newcomer to the space, is nevertheless getting hammered on Wall Street because of quarterly earnings that have fallen short of projections. Also feeling the tech pinch are TripAdvisor, which took a hit on its first day of trading after being spun off from Expedia.com, Salesforce.com and even elder statesmen like IBM, Hewlett-Packard and Dell. According to at least one analyst Oracle is a bellwether for IT stocks and its precipitous drop bodes badly for the entire sector. All Things D – TripAdvisor and All Things D — Oracle — Anne Sherber @annesherber
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Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
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NBC News, Remezcla drive site traffic through search and social
Remezcla has seen 48% of its Gen Z audience reach the site through search, and for NBC News, Snapchat has become a top-five traffic driver in the last few months.
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How A+E Networks cross-promotes podcasts to improve discovery
A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
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Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
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Why IMAX is acquiring AI-driven video company SSIMWAVE
The acquired company provides media and entertainment companies with AI-driven video quality solutions to help minimize image quality issues on streaming services.
