Take the Ad Tech Confusion Quiz
Online advertising is hopelessly confusing. Agency staffers and clients say it’s nearly impossible for them to decipher exactly what it is many ad tech and media vendors in the market actually do, and that’s mostly the fault of those companies themselves.
Vendors make little attempt to differentiate themselves, instead opting to use vague, unspecific language to describe their products and offerings. Maybe that’s because their products and technologies have broad applications and they don’t want to pigeonhole themselves, or perhaps it’s because being vague makes it easier to pivot if and when they need to.
To illustrate the point, Digiday created the vendor quiz. See if you can identify which companies make the claims below. It’s a tough one, and there are no prizes, but if you’re hitting six or more out of 10, then it might be a sign you’ve been in advertising technology too long.
How NBC’s News Group is shaping NBCUniversal’s commerce bets
The nearly 50-person group now oversees two shopping shows, commerce sub-brands across three NBC News properties and direct deal-making for a growing list of sister brands.
Member ExclusiveMedia Briefing: How publishers with teen audiences are making their Instagram presences more inclusive
In this week's Media Briefing, media reporter Sara Guaglione reports on what Bustle and Teen Vogue are doing to make sure their Instagram accounts don't contribute to the platform's reported negative impact on teen girls' wellbeing.
‘Levers being pulled that are unseen’: Measurement errors inside Amazon’s OSP program setting publishers on edge
A series of reporting errors has become emblematic of a program that has grown increasingly frustrating for its participants over the past year.
SponsoredHow publishers can future-proof their contextual advertising strategy
Sal Cacciato, managing director, North America, video intelligence The discourse on contextual targeting has moved from “if” to “how.” Publishers are well aware that they need to be packaging their audiences in ways that enable contextual targeting, but many are still asking themselves what is the best way to achieve that goal. In a telling […]
Axios has made $1M in revenue from its eight-month-old software licensing business
Less than a year in, Axios HQ is bringing in more revenue than expected, but the challenges of a tech company are different than those of a media company.
Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
After shuttering a half-dozen newsletters this year and consolidating others, The Telegraph produces over 40 editorial newsletters, eight of which are exclusive to paid subscribers.