Take the Ad Tech Confusion Quiz
Online advertising is hopelessly confusing. Agency staffers and clients say it’s nearly impossible for them to decipher exactly what it is many ad tech and media vendors in the market actually do, and that’s mostly the fault of those companies themselves.
Vendors make little attempt to differentiate themselves, instead opting to use vague, unspecific language to describe their products and offerings. Maybe that’s because their products and technologies have broad applications and they don’t want to pigeonhole themselves, or perhaps it’s because being vague makes it easier to pivot if and when they need to.
To illustrate the point, Digiday created the vendor quiz. See if you can identify which companies make the claims below. It’s a tough one, and there are no prizes, but if you’re hitting six or more out of 10, then it might be a sign you’ve been in advertising technology too long.
Member ExclusiveMedia Briefing: As supply chain issues threaten stock and shipping disruptions, publishers see opportunity — and more work
In this week's Media Briefing, media reporter Sara Guaglione looks at how companies' supply chain challenges are affecting publishers' commerce businesses heading into the holiday shopping season.
‘We don’t do run-of-site anymore’: How Digital Trends Media Group is using its first-party data
Building audience segments has allowed Digital Trends Media Group to more efficiently target commerce content at its readers.
Why Facebook keeps collecting people’s data and building their profiles even when their accounts are deactivated
Facebook does not make it clear to people or advertisers that, when accounts are deactivated, its vampiric data connections continue to suck in new information.
SponsoredHow cloud technologies are helping media companies unlock the value of data collaboration
Bill Stratton, global head of media, entertainment and advertising vertical, Snowflake Many of today’s media businesses and advertisers are redefining their business models in response to shifts in consumer behavior and the availability of new technologies. For instance, over the past few years, content creators such as Disney, NBCUniversal and HBO have begun selling their […]
Kill Your Algorithm: Listen to episode two of the podcast featuring tales from a more fearsome FTC
As the FTC makes moves to get tougher on big data-gobbling tech, partisanship, politics -- and the agency's past -- could get in the way.
HBO Max, Degree and Verizon are among the 2021 Digiday Awards finalists
New audiences, inclusivity and reemergence from quarantine became the backbeat of this year’s Digiday Awards shortlist. Take a look at the finalists.