Twitter Mobile Makeover: Twitter released a new version of its mobile site. The new mobile site will resemble the app, which means the ability to scroll through timelines and access @mentions and trending topics, among other updates. The new mobile site was developed “from the ground up for smartphones and tablets, which have more advanced browsers that support the latest Web technologies, including HTML5,” according to a Twitter official blog post. PC Mag
Real Angry Bird App: Want to lure real birds away from their nests? There’s an app for that. There is an iPhone app that mimics the calls of intruder birds, which attracts real birds to come out to fight and protect their territory. Nature wardens in the UK are concerned that these fake birdcalls are confusing real birds and putting their nests at risk of being attacked while they are off fighting of fake intruders. Daily Mail
Netflix for Android is Here: Netflix for Android has arrived—but only on Samsung Nexus S, Evo 4G, Droid Incredible, T-Mobile G2 or Nexus One. Sorry everyone else. MobileCrunch
No One Laughed: A T-Mobile ad funded by Sprint in response to AT&T’s proposed acquisition of T-Mobile was taken down because it was found to be offensive to the transgender community. The ad featured a man in a pink dress, in reference to the T-Mobile spokeswoman, with the tagline, ““It makes sense if you don’t think about it.”
Atoms Over Apps: Christian Lindholm of Fjord says that atoms, not apps, are the future of smartphones. Atoms would streamline the mobile experience; instead of opening and closing lots of apps, with atoms you could carry out the same tasks through the native functionality of your mobile device. GigaOm
Dentsu’s podcast celebrating Black empowerment tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.