China Mobile and Apple Agree: It seems that China Mobile has reached an agreement with Apple about using its 4G technology for iPhones offered by the Chinese mobile services provider. MarketWatch
Tablet Tables: In case you didn’t know, tablets are kind of a big deal. Here are 15 — yes, that’s right, 15 — charts that will tell you everything you need to know about tablets and the tablet market. Business Insider
App for Hipsters: Here is the perfect app for all of your hipster fixed-gear riding friends: Hipster City Cycle. It involves riding your fixed gear through Philadelphia streets and being cool. The Awl
Security Quick Fix: Google has released a fix for the security flaw in Android devices that made people’s contact and calendar information vulnerable to hackers. The fix will roll out automatically without users needing to do anything. All Things D
Bill’s Defense: Bill Gates is not ready to concede that we are in a post-PC world. HuffPo
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Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, which expands the features of youth-focused platforms, the league is engaging with fans in new, innovative ways through games, technologies, or just through creative social media engagement through a variety of creative tools and platforms. Creators are targeted within strategic verticals such as fashion, gaming, wellness, and music, as well as those from TikTok, SnapChat, Twitter, and Instagram focusing on humor, food, art, animals, or football-related content on and off the field
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Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
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Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
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How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
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Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.
