‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Publishers' Black Friday coverage plans are starting earlier and earlier but commerce teams are evolving to meet the demand.
How social media managers are coping with the Twitter debacle
Twitter – once a stable and trusty workhorse for social media strategists – now resembles the most wildly unpredictable social platform in the marketing arsenal.
‘A big reset in 2023’: After Big Tech’s mass layoffs, job candidates face intense competition
Recruiters report that 'we've never seen a market quite like this' as tens of thousands of employees flood the market.
SponsoredWhy cookie deprecation is deflating performance and inflating costs for advertisers
With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Their deprecation is preventing brands from effectively measuring the effectiveness of media campaigns in real-time at highly granular levels. As the industry […]
Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients
The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity.
Member ExclusiveMedia Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
Traditional media including broadcast and print are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV.
Bing Claims Top Free iPad App: The Bing app for the iPad is a glorified version of Bing.com. You can also set the default search engine for your iPad to be Bing.com. The app has a fantastic interface, but at its core it’s all around search. Perhaps it’s the stylish design, the articles at the bottom of the app, or sheer confusion from people who don’t understand what Bing is still. Either way, you should see this for yourself. iTunes
Flipboard for Video: Vodpod has launched an interesting app that focuses specifically on video from all of your social networking sources, including the Vodpod network. The presentation is nice, but considering video is displayed in Flipboard and the other social magazines, this seems very limited. What is interesting and important to note is they have already decided how they’re going to monetize the app. Cost-per-view click-to-play ads and even a subscription model. It will be interesting to see where this leads. TechCrunch
Manufacturers Get Handsy With Android Market: Sony Ericsson is following the lead of what Verizon and T-Mobile have already done: it’s invading the Android Market. While on-deck is effectively dead as a place to advertise in smartphones, both manufacturers and carriers are providing curated channels of apps in their subsection of the app store, relegated to its specific line of devices. Perhaps this is the new direction of on-deck. Engadget
T-Mobile Data Plan Throttling: In what seems to be a bold move pre-AT&T acquisition, T-Mobile is offering lower pricing and what appears to be a throttled data plan. After 2GB of data, your connection isn’t cut nor is the overage charged individually to you, it’s just throttled. It will be interesting to see to what degree they slow the connection and if streaming services will work at all, but at least you can still get your email. TmoNews
Don’t Count Out webOS: The original Palm Pre was sharp (literally) and the operating system was fantastic — few will disagree with that — but the device didn’t catch on that well. Fast-forward to today, there’s a video showing a demonstration of webOS 3.0 that will be used on Palm/HP’s new tablet, and it’s safe to say that this could be the most attractive mobile operating system besides Apple’s. Look out Android. GigaOm
Digiday Top Stories